Museums are three-dimensional encyclopedias in which you can immerse yourself. They’re places of shared experience and discovery that not only connect us to our roots but also guide us toward the future and provide inspiration for new things.

 

Having outgrown their role as simple cultural institutions, museums are now considered brands of public awareness that must be managed as such, and their own collections are becoming increasingly important.

 

One of the challenges is to constantly engage the existing art-and-culture-loving audience while also attracting new target groups and patrons.

 

Museums must find a way to increase their profitability and create products that generate revenue streams beyond the classic exhibition business. This requires bridging the digital and analog worlds by developing tools that allow digital experiences to be enjoyed in analog form as well.

It also calls for a rethinking of the principles of marketing and staging as well as creating fresh momentum.