THE ART MARKET
My Approach
A clear brand statement enables coherent communication with strong storytelling across different channels. It further allows constant reorchestration, which awakens curiosity and interest.
It is vital to retain the high curatorial quality of the corresponding goods - with respect to aesthetics and content of the communication - without neglecting the commercial aspect.
The courage to think outside the box and the willingness to break new ground are often only stimulated by external influences.
I have assisted companies and brands in the luxury sector and in the art market with these kinds of endeavors, and I would be pleased to support you in strengthening your brand and further developing the overall picture. Balancing objectivity and creative sensibility.
Services
Brand management support: brainstorming and consulting in brand development
Advice and execution in the areas of design and marketing: assumption of traditional marketing functions for organizations of all sizes
Strategic development for relevant target groups
Further development and implementation of branding, defining the visual world for digital and analog presentation (flyers, catalogues, invitations, etc.)
Briefing of internal and external partners (event agencies, producers, etc.)
Building and strengthening of internal graphic design teams and external graphic design service providers
Development and definition of ideas and overarching themes of potential combined sales
Definition and elaboration of relevant CRM measures
Definition and art direction of the presentation, selection of places for previews and sales events
Further development of content and visual identity of the online presence and development of social media content in consultation with different divisions
Development of an editorial plan for PR and social media