My Approach
The courage to think outside the box and the willingness to break new ground can best be stimulated by external influences.
Museums are not places of safekeeping but of inspiration. They are to be understood as brands with their own unique profiles, which is why building a coherent communication strategy across all channels is crucial.
When it comes to commercialization, it is important that an institution maintain its high curatorial standards and carefully adhere to them in the presentation and content of its messaging. This way the institution will preserve its ethos while also making itself accessible and attractive to a diverse target group.
Clear and skillful storytelling helps to emphasize the constantly changing content and piques curiosity and interest.
I would be happy to support you with my experience in developing an engaging story for your institution, thus strengthening your brand and further growing your overall image—with objectivity and a creative sensibility.
Services
Development and consulting for realignment (regarding target group relevance, design, and marketing)
Concept, input, and collaboration on the strategic development for relevant target groups; definition of the communication strategy and visual presentation
Building and/or leading in-house graphics teams or external graphics service providers
Creative direction for all collaterals and definition of the visual language and aesthetics (e.g., flyers, catalogues, invitations)
Development of campaigns and promotions; development of brand-appropriate public-private partnership projects and target-group-specific concepts for patrons
Development of relevant CRM measures and their creative implementation
Ideas for and development of a product range and individual items for the museum shop
Development of commercial products (digital and analog) specific to the institution’s brand and identity
Further development of content and visual identity of the online presence as well as development of social media content